Peter has over 20 years’ international B2B and B2C marketing communications experience in agricultural technology, logistics, energy and mineral resources, manufacturing, mobile technology, and the arts. As well as technical qualifications in Avionics from the Royal Australian Air Force, Peter holds an MBA from the University of Western Australia, a Bachelors Degree from Curtin University, and possess a unique blend of creativity and business acumen. He has lived and worked in Australia, New Zealand and Asia.
With substantial experience developing and executing on- and off-line strategic marketing communications, Peter has the proven ability to deliver data-driven lead generation, customer acquisition and retention. By building, leading and motivating cross-functional teams, Peter harnesses and leverages market intelligence, new product development, event management, public relations, sponsorship, account management, and branding to produce measurable business outcomes.